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Media Jargon

“Ghostwriting”
Writing generated without published credit to its author and often credited to another.
 
“Lead”
Beginning of a news story, generally containing the who, what, when, where, and why.
 

Gatekeeping”
The selection or rejection of events in the ‘real’ world. The concept of gatekeeping tends to be related to rather mechanistic models of communication processes. Though it may serve to remind us of the operation of a selection process in the representation of news, it is essentially too simplistic to be a great deal of use.
 

“Actuality”
The term used in the media to refer to footage/film/tape of events as they happen. Semioticians see actuality as a key device for anchoring the preferred reading on the supposed ‘facts’ presented ‘as they happened’.

“ProfNet”
A service of PR Newswire that distributes media queries to various audiences to connect writers and reporters with expert sources.

“Libel”
Printing or broadcasting false or defamatory statements that injure a person’s reputation.
 
 

 

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