Yet another simple but nifty ad has been envisaged by the very obvious O&M with the use of the very conventional baby. The ad is absolutely simplistic but uncustomary in its execution. The facial expression of the baby is simply "fantabulous". Especially the expression transformation that the baby's face goes through when the father tries to click the baby's picture with his cell phone is simply pertinent.

Another fine characteristic of this ad is that it has absolutely no audio in the background, which is normal treatment to any other commercials. The actions portrayed by a kid and adult; is again an irony pinched over the immaturity of adults who clicks photographs without permission. This again gives the ad the whole 'stick-out' feature to it.

The message delivered for public interest is very direct, that too only through actions of little kid. In the end when the message "Bina Izazat, Photo Na Kheechein" gives perfect punch. Beautifully executed and well conceptualized, this ad definitely scores high among the recent commercials.
 

The recent SPRITE Ad with Sania Mirza is simply strange. For instance, Sania Mirza was an absolute waste in the ad. Secondly, their latest caption, "SPRITE Karey No Chamatkar, Bas Pyaas Bhujaye Yaar", sounds silly as it is a self defeating change and needless. Their previous ad campaigns that came up with punch lines like "Dikhawe Pe Math Jao ..Apni Akal Lagao", was apt to the notion followed by the product.

Another observation made is that the commercial is a sheer copy of an international work that featured an NBA star, drinking SPRITE and trying to slam dunk but falling way short and crashing to the floor. But here the tag line said it beautifully, "If you want to slam dunk, practice. If you want to obey your thirst, drink SPRITE".

The concept seems to be futile. The commercial tried its best to squeeze humor out of the guy's stupidity, but instead the whole ad came out as immature. The ad has to focus on some feature of the product. The product's USP should not be compromised. Well this commercial has miserably failed to do so. Hence, overall the ad is simply 'Bakwaas'.