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          National Symposium on
Hindi Journalism

      
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Amity Picture Fest, Delhi


3 Students from SBC
selected for
SIFE Internships


SBC forms a “strategic alliance” with
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From the desk of Managing Director
 
Special Feature  
Budget 2006
Budget 2006 was along the lines of the previous budgets as far as the Indian media industry is concerned. One of the proposals of budget 2006 was the inclusion of "sale of ad space or time, other than print media, for advertisements" under service tax. Further, service tax is also being hiked from 10% to 12%.
 

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Media Headlines
The Times of India group has launched its supplement, Education Times, as a free add-on with The Economic Times in Chennai, from April 1. The fortnightly follows the launch of Auto Mania. Soon to follow is ET Realty, which will also be a fortnightly circulated with The Economic Times.



O&M makes a clean sweep of the Ad Club Bombay's 39th Abby Awards were held in Mumbai on March 31. The awards were mostly along expected lines with O&M being awarded the 'Agency of the Year' for the seventh consecutive year.



Omega makes shift in ad strategy The Swiss watch maker has decided to make a vital shift in its advertising by experimenting with brand ambassadors that are not famous faces but pack in a message, an experiment slated to kick off in India in three to four weeks.



International format providers look promising as Endemol India gains ground after its launch in January 2006. With some of the major shows on TV coming from the Endemol stable, the production house has raised expectations in the content arena



Bhaskar Group celebrates 2.25 crore readership mark. The National Readership Survey (NRS 2005) had given the Bhaskar group a total readership figure of 2.25 crore for its publications Dainik Bhaskar and Divya Bhaskar.



TV18 has picked up 50 per cent stake in Malaysia-headquartered recruitment website JobStreet.com. Formed in 1995, JobStreet.com's operations extend across Malaysia, Singapore, the Philippines and India, where it has offices in Mumbai, Bangalore and Chennai.



Vijay Chacko, former VP-South, Clea PR, started his own shop, Brand Wave Communications, in January 2006. Since then, the agency has managed to line up an impressive tally of clients in its first three months, including TVS Motor Company



STAR, Hindustan Times roped in as principal sponsors of AAAI's GoaFest. Red FM and Xerox have come in as associate partners. In addition, exchange4media, Indya.com, Star 7827 and Showtime Events are the official promotional partners. The festival will be held on April 29-30.



Zee Telefilms Ltd (ZTL) has agreed, in-principle, to acquire 60 per cent stake in Venus Films Pvt Ltd and Venus Records & Tapes Pvt Ltd. Venus Records & Tapes has a repertoire of 2,500 titles. Venus Films has rights to the negatives of 30 blockbuster films like 'Baazigar', 'Yes Boss' and 'Akele Hum Akele Tum', among others.



Sahara One in expansion mode; to launch Hindi music channel. Along with Sahara One Television and Filmy, the music channel will complete the genres of mass Hindi entertainment from Sahara One



International: Coke unveils new ad theme - 'Happiness in a bottle'. While TV is a major aspect of the global effort, themed "The Coke side of life," digital, viral and consumer-created content will dominate the continuous feed of creative during the year.



Gujarati Mid Day donned a new look from April 3, making the paper much more trendy and smaller in size as it shed its broadsheet format to fit into a new compact tabloid size.



Its play ball for English movies channels as PIX debuted 1st April and entered the choice game - for both viewer and advertiser. The channel was launched pan India on April 1, 2006 with three core franchises and a festival planned.



Private equity investor Warburg Pincus picked up a 7 per cent stake in the Hindi publication, Dainik Bhaskar for Rs 150 crore, putting the valuation of the company at Rs.2143 cr.



STAR News completed three years in the Hindi News television industry on March 31. To mark the occasion, the channel has planned to launch a new service for it's viewers - eliciting viewer interactivity. This service aims at reiterating STAR News' positioning of 'People's Channel'.



ESPN garners highest channel share during most sensational ODI ever - the South Africa vs. Australia aired on ESPN on March 12, 2006 - saw eight records tumble and needless to say one of the highest TVR for a non-India cricket match.



The 3rd annual Music Awards that ETC Punjabi had initiated on March 18, 2006 has delivered for the channel. In terms of channel share, ETC Punjabi has beaten general entertainment channel Sony when it aired Pond's Femina Miss India, effectively taking a lead over Sony on that day in Punjab, Haryana, Chandigarh and Himachal Pradesh



Dabur targets Rs 4000 cr turnover in four years and net profit to Rs.400 cr. For the same period. This is a part of the company's growth vision for 2010.



P9 Integrated eyes 50 pc share of brand entertainment space market by the end of 2006. The year has started with P9 managing to put in place five brand-movie association deals including ITZ Cash and 'Maalamal Weekly', Bombay Dyeing and 'Taxi No 9211', Cox & Kings and 'Holiday', Gabbana and 'Family', and a product placement deal in a Malayalam film for a FMCG product.



NDTV, Genpact announce Media, Broadcasting and Entertainment alliance to offer cost-effective, high quality media services to global and regional media and entertainment companies in areas like editing, digitization and closed captioning.



BCCI floated a tender for global media rights for matches played in neutral territory outside India This included media rights for the upcoming Indo-Pak Friendship Series in Abu Dhabi. The global media rights tender comprises all television, radio and Internet rights. The tender is for a period of five years from April 1, 2006 to March 31, 2011.



FMCG adspend soars despite slowing sales HLL passed a key milestone in '05 when its advertising expenses crossed Rs 1,000-crore. But what is more remarkable is that HLL's adspend grew 20% in a year when sales grew by just 11%. And not only HLL, but other FMCG companies have also upped advertising in a big way to sustain the recovery seen in sales growth.



SaharaOne TV goes for a makeover; four new shows to be launched from April. The phased change will be supported by a marketing campaign at every stage.



Mirinda signs on Zayed Khan as brand ambassador and actress Asin in the South. Mirinda has also unveiled its all-new look with a classy new round logo that highlights the brand's characteristic 'orange' colour. Along with its new positioning that highlights the brand's core character of self-expression and a distinct attitude.



Alkem Labs appoints Starcom as Media AoR account size pegged Rs 15 crore. The appointment is one of the first and formative steps of the company in getting into marketing consumer products, where they needed help from a media specialist to guide them through their contact planning and investment



Rediffusion DYR, Delhi wins creative duties for New Balance shoes The size of the business is Rs 3 crore. New Balance shoes are a leading running and walking shoes brand based in Boston. The shoes brand are launching in the first week of May in India.



A study on print innovations in magazines in 2005: AdEx analysis. The most used innovation in print advertising in magazines last year was 'free product with sample'. As a category, public issue advertising witnessed the maximum number of innovations. The brand with the maximum number of innovative ads was Cyber Media.



Nimbus close to buying a TV channel in partnership with a foreign broadcasting major. It has already acquired four-year global media rights for telecasting Indian cricket for a whopping Rs 2,700 crore.



International: Marketers lose confidence in TV advertising, 78% Say Effectiveness Is Diminishing; Clutter, DVRs to Blame. Advertisers said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at Association of National Advertisers TV Ad Forum. 80% will spend more of their advertising budgets on Web advertising and 68% are looking into search engine marketing.



Rediffusion DYR beats Orchard to emerge 'Agency of the Year' at Big Bang Awards the annual awards ceremony of the Advertising Club, Bangalore, announced on March 24.



CyberMedia has launched Asia's first magazine dedicated to the life sciences industry -- 'BioSpectrum Asia' -- in Singapore. The bi-monthly print magazine was launched during the Bio Singapore Forum Annual General Meeting, which is a leading life sciences event in Singapore.



Medimix goes for a makeover after 36 years. The new pack, designed by India's leading brand design consultancy, Ray & Keshavan, depicts the brand's Ayurvedic heritage and contains information about Medimix's unique formulation of 18 herbs and their clinically proven benefits



High asking rate forces sports management Cos to pitch for Bollywood. The chase for budding cricketers is becoming tiring for sports management companies who are looking at more stable pastures - good old Bollywood celebs.



Advertising to be engine of railways' revenue growth with railway coaches set to become the new mobile ad hotspots of tomorrow. The concept of turning the coaches into advertising billboards, expected to roll out shortly, has caught the fancy of advertisers from media to FMCG space. Dunlop set to relaunch, scouts for agency



Parle scripts novel strategy to market confectionery. The product, Simply Imlee which was first launched in Pune in January, has been made available in addition to grocery stores, at dry cleaners and boutiques as well



Amrita TV to focus on marketing; looking to appoint creative and media agencies. The Malayalam channel that was launched on April 14, 2005, has lived up to expectations on the programming front with several awards, and worked through its first year to establish its distribution.



Reckitt Benckiser looking to bring in global brands including newer variants of flagship brand Dettol this year, with an aim to capture 25 per cent of the Rs.1, 500 cr. health-soap market.




 

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:.Cinema Tech


Technical Review of
Being Cyrus

 Bullet Time Technique (The Matrix)

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:.Technology


Panasonic in motion with
AJ-HDC27

 MUSICOLOGY
with new equation

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Creativity F??K Media

 
 

 Managing Publics

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:. Exploring Senses
Worth a watch Worth a read
'ALL ABOUT ADS' is one such program. The show features the making of adverts, interviews and international ads as well. Along with all this they also cover the latest news in ad world. The book focuses on the future of different nations of the globe taking into consideration their
economic consideration their economic and political state. The political system of a nation directly influences its economic balance

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