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Welcome to 'research@sbc'. School of Broadcasting & Communication has undertaken various research projects and assignments which have been done by its students and faculty. To download any of the whitepapers on any topic, please click on the respective links.  These white papers need Adobe Acrobat Reader.  Please download it from here.

  • Whitepaper on the new driving factors of the Indian economy which are propelling the country on the road to being a major knowledge driven global economy.

      India_overview_sbc.pdf
  • Whitepaper on comparative advertising spends in US, Brazil, Thailand, Indonesia and India; and their co-relations with various economic indicators.

     Lower_Indian_Advertising_Spends.pdf

  • Whitepaper on optimizing advertising budgeting and estimating ROI's on advertising spends.

      Advertising_budget.pdf

  • Whitepaper on the existing environment of Customer Relationship Management (CRM) in India.

      Indian_CRM_Market.pdf


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