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Course Duration : 2 years full-time, 4 Semesters.
Objective :
In a fast changing world, the meaning and scope of Communication
and Public Relations has acquired broader dimensions. The emergence
of post modern and knowledge societies has thrown new challenges
to the communicator. This course has been deigned in view of these
challenges and for preparing student to meet them.
The program based on a Semester system comprises of classes in
18 core and functional areas thus providing the students with conceptual
knowledge about the industry. This is substantiated by a two months
intensive field-training programme (summer training) interspaced
between the two years, which helps in giving them an exposure to
practical problem solving skills. The students also involve themselves
in analyzing various media. In order to get an update on the new
and emerging trends in the Industry and the processes responsible
for the same, guest lectures/workshops by eminent personalities
from the Advertising corporate worlds are organized on a regular
basis.
Course Content :
Semester 1
M-1. Introduction to Communication Media
M-2. Origin and growth of Indian Media
M-3. Introduction to Socio - Economic Policy
M-4. Media language: Structure Style and Translation
M-5. Basic Computer Application
M-6. Practical and Comprehensive Viva Voce
Semester 2
M-7. Principles and Practices of Public Relations
M-8. Principal and Practices of Management
M-9. Advertising Management
M-10. Communication for Development
M-11. Transcreation
M-12. Computer: Desktop Publishing and Multimedia
Semester 3
M-13. Advertising and Brand Management
M-14. Tools and Techniques of Communication
M-15. Consumer Behavior
M-16. Introduction to Marketing Management
M-17. e-PR and Web Advertising
M-18. Communication Research.
Semester 4
M-19. Mass media: Ethics and Laws
M-20. Media planning
M-21. Specialized Copywriting
M-22. Corporate and Business Communication
M-23. APR through Electronic Media
M-24. Writing for Media.
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