M. A. in Mass Communication

Objective:

  • To offer a curriculum that provides training in basic skills in different areas of Mass Communication.
  • To improve the communication ability of students, particularly in professional genres.
  • To instill in students a sense of purpose, mission and ethical values in their chosen fields.
  • To engage students in critical analysis of the texts of the media of Mass Communication.
  • To initiate students in the culture and habit of self-study.
  • To prepare professionals, who possess the ability to produce, present, and disseminate information in accordance with the higher standard of excellence of Media Organizations, NGOs and others.
  • To impart students an understanding of the mass communication process, its impact on human and social sphere, and the socio-cultural environment within which it operates.
  • To lead students towards, intellectual preparation that emphasizes the ability to think critically and creatively, the ability to solve problems effectively in a professional context and to cope with the fast-moving changes in the professional world of media.

Course Content :

Semester I Semester III
1. Science of Human Communication 1. Art & Craft of Editing (Print Media)
2. Introduction to Socio-economic Polity 2. Reporting & Editing for Electronic Media
3. Media Language : Structure, Style, Translation 3. Advertising: Principles & Practices
4. Origin & Growth of Media 4. Radio Programme Production
5. Open Elective Subject (to be decided by the University) 5. Open Elective Subject (to be decided by the University)

 

Semester II Semester IV
1. Mass Communication Concept and Process 1. Mass Communication Research
2. Art & Craft of Reporting ( Print Media ) 2. Media Management
3. Communication for Development 3. Issue Oriented Writing
4. Media Laws & Ethics 4. Public Relations and Corporate Communication
5. Open Elective Subject (to be decided by the University) 5. Open Elective Subject (to be decided by the University)

Eligibility : Graduation in any discipline from a recognized University.
No. of Seats : 25
Course Duration : 2 years (4 Semesters)