M. A. in Advertising and Public Relation

Objective

  • To provide students a deeper insight into the philosophy, theory & techniques of Public Relations, Advertising & Communication with a judicious mix of theory & their application.
  • To develop expertise in PR, Advertising, & Communication & Research techniques.
  • To equip the students with the ability to conceptualize & analyze social, economic & technical issues.
  • To inculcate in the students the ability for the application of principles of communication for development and change.
  • To offer opportunities for specialization, in any of the areas of Advertising, Public Relations & Communication.

  Course Content :

Semester I Semester III
1. Origin and Growth of Indian Media 1. Introduction to Marketing Management
2. Media Language: Structure, Style and Translation 2.. Tools & Techniques of PR
3. Principles & Practices of Management 3. Communication Research
4. Science of Human Communication 4. Advanced Advertising and Brand Management
5. Open Elective Subject (to be decided by the University) 5. Open Elective Subject (to be decided by the University)

 

Semester II Semester IV
1. Principles & Practices of Public Relations 1. Web Advertising & E-PR
2. Advertising Management 2. Media Planning
3. Multimedia and DTP 3. Specialized Copywriting
4. Communication For Development 4. Corporate & Business Communication
5. Open Elective Subject (to be decided by the University) 5. Open Elective Subject (to be decided by the University)

Eligibility: Graduation in any discipline from a recognized University.
No. of Seats : 25
Course Duration: 2 years (4 Semesters)