M. A. in Advertising and Public Relation

Objective

  • To provide students a deeper insight into the philosophy, theory and techniques of Public relations, Advertising and Communication with a judicious mix of theory and their application skills.
  • To develop expertise in PR, Advertising and Communication and research techniques.
  • To equip the students with the ability to conceptualise and analyse social, economic and technical issues.
  • To inculcate in the students the ability for the application of principles of Communication for development and change.
  • To offer opportunities for specialisation, in any of the areas of Advertising, PR and communication.

  Course Content :

Semester I Semester III
1. Science of Human Communication 1. Advanced Advertising & Brand Management
2. Mass Communication Process 2.. Tool & Techniques of P.R
3. Origin & Growth of Indian Media 3. Consumer Behaviour
4. Media Language: Structure, Style & Translation 4. Introduction to Marketing Management
5. Basic Computer Application 5. Communication Research

 

Semester II Semester IV
1. Principles & Practices of Public Relations 1. Mass Media: Ethics and Laws
2. Principles & Practices of Management 2. Media Planning
3. Advertising Mangement 3. Specialized Copywriting
4. Communication for Development 4. Corporate & Business Communication
5. Multimedia and Desktop Publishing 5. Web Advertising and e-PR

Eligibility : Graduation in any discipline from a recg. Univ.
No. of Seats : 25
Course Duration: 2 years (4 Semesters)