Objective

  • To provide students a deeper insight into the philosophy, theory & techniques of Public Relations, Advertising & Communication with a judicious mix of theory & their application.
  • To develop expertise in PR, Advertising, & Communication & Research techniques.
  • To equip the students with the ability to conceptualize & analyze social, economic & technical issues.
  • To inculcate in the students the ability for the application of principles of communication for development and change.
  • To offer opportunities for specialization, in any of the areas of Advertising, Public Relations & Communication.
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M. A. in Advertising and Public Relation
  • Origin and Growth of Indian Media
  • Media Language: Structure, Style and Translation
  • Principles & Practices of Management
  • Science of Human Communication
  • Open Elective Subject (to be decided by the University)
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M. A. in Advertising and Public Relation
  • Principles & Practices of Public Relations
  • Advertising Management
  • Multimedia and DTP
  • Communication For Development
  • Open Elective Subject (to be decided by the University)
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M. A. in Advertising and Public Relation
  • Introduction to Marketing Management
  • Tools & Techniques of PR
  • Communication Research
  • Advanced Advertising and Brand Management
  • Open Elective Subject (to be decided by the University)
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M. A. in Advertising and Public Relation
  • Web Advertising & E-PR
  • Media Planning
  • Specialized Copywriting
  • Corporate & Business Communication
  • Open Elective Subject (to be decided by the University)

Eligibility : Graduation in any discipline from a recognized University.
No. of Seats : 25
Course Duration : 2 years (4 Semesters)